What is Social Media Marketing Road Map in 2021?

 

What is Social Media Marketing Road Map in 2021?

 How Often to Post on Social Media (Instagram, Facebook, and more)

 

I present you today how often to post on social media,” followed closely by, “what should I be sharing on my business’ social media accounts?”

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How to succeed with social media and how often to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

These are helpful suggestions for when and what to post on each social platform. Tweak your strategy to find a balance of content and frequency in posting that’s right for your business. Social media marketing is not one-size-fits-all, but these are great guidelines to help kick off your content schedule if you’re just getting started or experimenting with what works best for you.

How often should a business post on social media?

Each social media platform has slightly different best practices. With every platform, there is one consistent best practice to keep in mind: quality over quantity. Make sure what you are posting is relevant to your audience, pertinent to your business or industry, and high-quality content that your followers will find valuable. Never post just to post. Each piece of content should have a specific goal in mind, whether that’s brand awareness, making a sale, getting event registrations, gathering donations, or just to make your customers smile. 

How often to post on Facebook

Facebook, at large, is a low volume, high-value platform. Fans, also known as followers, may get frustrated with too many posts so it’s important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people ‘unlike’ a Facebook Page. 

How often to post on Instagram

If you run a business that is highly visual, such as a coffee shop, travel agency, art museum, or photography business, then Instagram is certainly the place for you. 

For Instagram, keep your in-feed posts to no more than one per day. Much like Facebook, it’s important to take note of when your followers are online and plan your content to be posted during these peak times. You can find this information by visiting your Instagram business profile insights and navigating to the audience page to view your followers’ most active times.

You may also want to experiment with Instagram Stories, Reels, and IGTV. These are some of Instagram’s newer content types.

Instagram Stories posts are short bits of content that disappear in 24 hours. Instagram Reels were announced in August 2020 and are a great way to make and share how-to content.

Last but not least, IGTV. Short for Instagram Television, IGTV was announced in 2018 to bring a long-form video option to Instagram.

How often to post on Twitter

Twitter is one of the more fast-paced platforms. Here, content is focused on quick updates that are less than 280 characters long. You’ll see the most success if you’re trying to drive link clicks, so sharing new items from your online store or a link to your nonprofit’s donation page are both great strategies for Twitter. It can also be particularly helpful for businesses that are offering customer service via social media or news/media organizations looking to share real-time content with their followers.

When it comes to posting on Twitter, try to stay in the one to three Tweets per day zone.

This is also one of the platforms where sharing other users’ content is easiest — and most valuable. For example, a Tweet from a happy customer would be a great thing to retweet on your business’ account!

How often to post on Pinterest

If you are a blogger, chef, teacher, daycare owner, interior designer, or real estate agent, Pinterest is an absolute goldmine for your social media strategy. 

How often to post on LinkedIn

LinkedIn is the suit and tie of the social media world. While most of the social platforms are designed for the user to focus on their personal interests, LinkedIn is a profession-driven platform with content focused on the 9-to-5 of a user’s day. If you run a software business or are a business-to-business company, also known as a B2B, LinkedIn is a great fit for you.

Engagement drops significantly if you do multiple posts in one day, so posts on LinkedIn should be no more than once a day, focusing your content on the weekdays rather than the weekends. Try to aim for between three to five posts a week. 

 

Tips to make sure your small business is on the road to social media success

No matter which platform(s) you decide to focus on, there are a few things you should keep in mind:

• We said it before and we’ll say it again — quality over quantity is absolutely key. Focus on creating good content and don’t rush a post out just because you feel that you need one to check off your content calendar.
• Use a good mix of content, such as video, GIFs, images, links, polls, etc. to keep your followers engaged.
• Check that you’re using the appropriately sized images for each platform.
• Make sure that your imagery is representative of your customer base and try to use real, authentic photos that you take of your products, employees, and customers when you can rather than relying on stock photos.

Ready to jump into social media marketing for your small business or nonprofit? Here are some other guides you should check out

• How to Run an Instagram Photo Challenge
• How to Use Instagram Video in Your Marketing
• How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
• Manage Your Social Media Marketing with One Tool
• Use Social Media Marketing to Grow Your Business

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